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 Wysłany: Czw 7:14, 20 Sty 2011 Temat postu: moncler outlet Tourism Image Perception Model - A |
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Tourism Image Perception Model - A public perception as an example of the image of Shanghai Tourism
etivesandrejecters [J]. JournalofTravelResearch, l997, 36 (1) :35-43. [8] Baloglu, S. Apathanalyticmodelofvisitationintentioninvolvinginforma. tionsources, socio-psychologicalmotivations, anddestinationimages mouth]. JournalofTravelandTourismMarketing, 1999,[link widoczny dla zalogowanych],8 (3) :81-9o. [93Kim, S. & Yoon, Y. Thehierarchicaleffectsofaffectiveandconitivecomponentsontourismdestinationimage [J]. JournalofTravelandTourismMarketing, 2003,14 (2): I-22. [1o] Beerli, A. & Martin, J. D. Tourist'scharacteristicsandtheperceivedim. ageoftouristdestinations: Aquantitativeanalysis [J]. TourismManage-meat, 2004,25 (5) :623-636. [113Russel, J. A. Acircumplexmodelofaffect [J]. JournalofPersonalityandSocialPsychology,[link widoczny dla zalogowanych], 1980, (39) :1161-1i78. AStudyofTourismImagePerceptionBehaviorModel-ACaseStudyoftheChongqingResidentsandtheirPerceptionofShanghaiTourismImageYANGJie (SchoolofInternationalExchanges, ShanghaiSecondIndustrialUniversity, Shanghai201209, China) Abstract: Tourismdestinationimagehaeenconsideredasacriticalconceptinexaminingtourists'perceptionsandbehaviors. Thispaperconstructsthemodeloftourismimageperceptionandfindstherelationshipsoffamiliarity,[link widoczny dla zalogowanych], cognitiveimage, affectiveimageandtourismintentionthroughstructuralequationmodeling. Themajorfindingsaresummarizedasfollows: familiarityisthegreatestimpactfactoroftourismintention, withithavedirectandindirectimpactthroughthefourpaths,[link widoczny dla zalogowanych], thetotaleffectreached0.591; Thisisfollowedbycognitiveimageandemotionalimage, theimpacteffectsoftourismintentionarerespectively0.546and0.378. Keywords: tourismimage; perceptionbehavior; model194 [Editor: Lian Kai]
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