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Online shopping \

9 New Year's Eve flagship store in Shanghai Gome Gome domain online business advertising light boxes. Using powerful ground-mall stores online advocacy resources and recommended no doubt that the United States determination to enter the field of electronic commerce. Suning to be outdone, build your own home network shopping platform, in addition to the traditional form of photos, but also increased the three-dimensional and video presentation. In addition to the channel, the major brand manufacturers also have \Haier household appliances industry, Panasonic, LG, etc. Uniqlo clothing industry, VANCLE, Younger, etc.; cosmetics industry DHC, juvenile poetry Lauder, etc.; sporting goods are Li Ning, Nike,[link widoczny dla zalogowanych], Adidas and so on. There is no lack of these brands in the international brands, and some even a little taste of luxury, such as Estee Lauder. Those who had to rely on the 151 influenced by the financial crisis foreign trade enterprises in domestic exports to the road found a small investment, quick, low risk of the new access road, the list goes on. The trend in the face of various manufacturers flocked to the major B2C network operators have also seized the opportunity to have the service quality, payment, logistics and so intensify his efforts to win a share of the online shopping market. In Beijing, Shanghai, Shenzhen and other cities, \In the second and third tier cities, the number of cities express delivery network operators B2C Competition has become another target. Official says Amazon this year in February, outstanding achieve COD 577 cities, by the end of plans to expand to 700. Dangdang also said that in 2009, before the payment by more than 300 cities will be increased from 45O months. One trend is that while Beijing, Shanghai, Guangzhou thirty f,[link widoczny dla zalogowanych], Shenzhen and other cities are still the main positions online shopping, but also the growth potential of many provincial cities should not be underestimated. Consulting is looking to data of 2008, compared with 2007, Beijing, Shanghai, Guangzhou, Shenzhen Four net average growth rate of 65.9% share, while Chengdu, Chongqing, Xi'an, three cities in western region the average online shopping growth rate l11.5%, significantly higher than the former. Alipay also confirmed that new members in 2008 Alipay number 5700 million, an increase of nearly twice the second and third tier cities where rapid growth. Ereli's online shopping data also show that Beijing, Tianjin and the Pearl River Delta, Yangtze River Delta and other major cities online shopping consumption growth slowed significantly, while Fu Chart III: 2008 B2C e-commerce industry structure in China, 20% insurance. 50% of the mother and child. 3.0% ... ... .... Products. 205% digital and electronic products 18.6% 5% of the building, Shandong, Hubei, Liaoning, Sichuan and other areas online shopping turnover has rapidly increased. These data are the tentacles that online shopping is stretch the reach of traditional shops in every corner of the form, like a tree, open up the future of online shopping is its roots to the branches from the trees and then to all the meridians. Manufacturers, distributors how to win? Any new things are bound to affect the survival of old things, channel development as well. Because the Internet makes direct communication between producers and consumers as possible, more and more areas of industry distribution channels by the huge impact the network. When the two channels covering mutual customers resources,[link widoczny dla zalogowanych], will inevitably produce conflict. Today, there are still many manufacturers remained at r flail network shopping channel outside the gate, very important reason is the fear of online shopping will break the existing price system. Experts believe that the traditional brands entering the field of electronic commerce, the need to address traditional marketing channels and network channels between the conflict of interest. For businesses, it should be a unified brand under the guidance of coverage targets consumers with traditional channels, using online shopping to expand the coverage of information, with the counter store brand image, use and communicate the advantages of traditional channels to maintain unique brand affinity, the use of convenience of online shopping open up new sales channels, establish and improve information exchange feedback channel, and gradually form the value-added customer service system maintenance. DHC is a good example. It created a brand new network, there is no price comparison channels and impact, with the brand grow, supported by physical store sales, to provide consumers with a full range of consumer experience, both pulling each other,[link widoczny dla zalogowanych], promote each other. Visible, to avoid channel conflict, choose the right brand is the key. Coverage targets consumers with traditional channels, using online shopping to expand the coverage of information, with the counter store brand image, use and communicate the advantages of traditional channels to maintain unique brand affinity, the use of online shopping quick and easy to open up new sales channels, establish and improve feedback channel information exchange, and gradually form the value-added customer service system maintenance. P35
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