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Gossip real estate brand - a word of real estate to the Shunda

First, the role of brand power

Please see the following

a conversation -

Lao Li: Lao Chen ah, I recently was looking for apartments, what good do

Lao Chen introduced: Jin Feng Schwab Square real estate is not good too

Old Lee: Oh, there are twenty-three or less sold out, and one square meter to more than five thousand yuan
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Lao Chen: Yes, I heard next to Schwab, which is next door to have developed into the Friends of the apartments

Lao Li: Which people developed it, how much of a square Bo free license, then to sharp Chanpin management - management - to the line in the Shunda a word of real estate.

Lao Chen: l Jie real estate, almost five thousand yuan a square meter

Lao Li: Not really, the family heard, but also so much money

Lao Chen: that is, ah, fame did not Jinfeng large, even as you are also selling

Lao Li: Yes,[link widoczny dla zalogowanych], real estate or buy big brand

developed a good old house Chen: Well, just rest assured that buying a lived a comfortable

why the location was close to the house, in the case of almost the same price, some people feel that real estate value for money, some real estate but is not worth that, and this is the role of brand power, product production line will enable a strong premium brand, and to have a sense of the value buyers. Second, although the three-brand products are good, but how many consumers feel confused their prices. Please look below

case -

girls like to buy handbags, handbag as a hundred dollars, many people like to buy brand A version of LV bag, why? LV is an internationally renowned brands, though only counterfeit goods but have to meet the demands of big brands and value of the psychological sense of belonging, to use, easy to cause concern and envy. Same shoes a few hundred dollars,[link widoczny dla zalogowanych], many people like to choose foreign brands (such as Adidas, Puma, Nike, etc.) of counterfeit goods, but would not choose the same price made the original product, is also satisfied because buyers for the pursuit of psychological well-known brands to get the value of psychological and dress sense.

contrast, nowadays why everyone loves to buy counterfeit brand goods, lies in the use of a large brand products, has been the face of pride, for the admiration and attention of friends around.

two cases from this perspective, simply put, the brand is the audience (consumers) the perception of the enterprise,[link widoczny dla zalogowanych], the enterprise is like a man, but the brand is a person's status symbol in the eyes of others, that he is noble, or refined, or wisdom,[link widoczny dla zalogowanych], or vulgar, or stingy, or tolerance ... ..., then the brand power is a symbol of identity recognition and affirmation, and thus strengthen the brand in the minds of the memory points, and worth.

Second, the formation of brand and packaging

1,[link widoczny dla zalogowanych], brand positioning

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